Carlos Alberto de Oliveira Andrade Brings Foreign Car Production To Brazil

Carlos Alberto de Oliveira Andrade came about entering the automotive industry in an interesting way. He is now the chairman of the board of directors of CAOA, a firm he founded in 1979. At the time he was a medical doctor and had decided to buy a Ford Landau from a Campina Grande Ford dealership. Before they delivered the car to him the dealership went bankrupt.

Thinking creatively, Carlos Alberto de Oliveira Andrade asked that the dealership could be passed into his ownership in lieu of the non-existent car. This arrangement was agreed to and he soon owned a car dealership. It became the biggest Latin America Ford dealership before six years had passed.

Prior to 1992, the Brazilian government prohibited foreign vehicles being imported. When that law changed he acted quickly and signed an agreement with Renault to sell their cars. As a result, Renault became the biggest imported brand in Brazil and was in fifth place when it came to overall car sales. Renault ended up taking back the rights to sell their cars in Brazil three years later and their sales fell to ninth place in overall automotive sells.

Other brands that Carlos Alberto de Oliveira Andrade has imported and sold include Subaru and Hyundai. He was able to come to an agreement with Hyundai to build some of their cars in Brazil. He spent USD $600 million on an automotive plant which is located in Goiás. The reason he located the plant there is that it is centrally located and can distribute cars across Brazil and nearby nations.

Carlos Alberto de Oliveira Andrade and his company have received a number of accolades in recent years due to his success in the automotive industry. CAOA was named as the “Good doer Company” in 2010 by IstoÉ Dinheiro magazine. The main reason for this is that this company has a waste reuse program at its car production facility and is helping to reforest the midwest of Brazil. He was named as the “Distributor of the Year” by Hyundai Motor Co., the first of their distributors to receive this honor outside of Europe.

Additional reading:

This entry was posted in Business, Entrepreneur. Bookmark the permalink.